The vision behind twentysecondofmay is to capture scents as tangible memories. Founded in 2023 by Luisa Grassl and Morgan Fassbender, the European house is a dedicated tribute to olfactory craft. We translated their vision into a cohesive brand identity, shaping the overarching concept, packaging design, art direction, and social media. Each fragrance explores a distinct world, developed in collaboration with renowned perfumers like Christian Carbonnel.