twentysecondofmay
twentysecondofmay was founded in 2023 by Luisa Grassl and Morgan Fassbender as a European niche perfume house built on a single idea: scent as tangible memory.
Each fragrance opens into its own world, developed in collaboration with internationally acclaimed perfumers including Christian Carbonnel. Branding and visual identity were shaped under the same creative direction from the beginning, today continued by Haus Pathos across concept, packaging design, art direction, and social media.
The vision behind twentysecondofmay is to capture scents as tangible memories.
Founded in 2023 by Luisa Grassl and Morgan Fassbender, the European house is a dedicated tribute to olfactory craft.
We translated their vision into a cohesive brand identity, shaping the overarching concept, packaging design, art direction, and social media. Each fragrance explores a distinct world, developed in collaboration with renowned perfumers like Christian Carbonnel.
The vision behind twentysecondofmay is to capture scents as tangible memories.
Founded in 2023 by Luisa Grassl and Morgan Fassbender, the European house is a dedicated tribute to olfactory craft.
We translated their vision into a cohesive brand identity, shaping the overarching concept, packaging design, art direction, and social media. Each fragrance explores a distinct world, developed in collaboration with renowned perfumers like Christian Carbonnel.
Tasks
Brand Identity, Art Direction, Product Design, Social Media, Web Design
Client
twentysecondofmay
Tasks
Brand Identity, Art Direction, Product Design, Social Media, Web Design
Client
twentysecondofmay
